Gemological Institute of America (GIA)

The world’s foremost authority on gemstone and diamond grading was such a fascinating institution to be a part of. As the only copywriter on the global marketing team, I was the sole voice of GIA. I was also lucky enough to be a part of a global rebranding effort, a first in GIA history, where we brought all three arms of the Institute—Education, Laboratory, and Instruments—under one cohesive brand.