Gems & Gemology Mailer
Here’s an excellent example (if I do say so myself) of the power of compelling Story in marketing. A bit old school, I’ll admit—no one really writes (let alone, reads) sales copy like this anymore—but it’s story driven nonetheless, and I love the timeless concept.
Readers of Gems & Gemology were jewelers and gemologists whose livelihood depended on buying and selling gemstones that aren’t fake. (The practice is more rampant that you might imagine.) G&G promised to protect them with the latest information in the gems and diamonds industry.